1. Starbucks Campaign (12/2015)

• I created this crisis communications plan for Starbucks with a peer during a public relations writing course at the Newhouse School. It includes an internal employee memo, an op-ed, a speech, a blog post, and Twitter posts in relation to the Starbucks "Red Cup" controversy of 2015.

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2. Blue Bell Crisis Campaign (11/2016)

• I collaborated with a team of three other students to create a crisis communications plan for Blue Bell Creameries during a public relations campaigns course at the Newhouse School. We implemented a strategic brand campaign in response to a bacterial outbreak in Blue Bell ice cream products.

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3. Meet Your Army Campaign (12/2016)

• I worked with a team of three other students to strategize and present a brand awareness campaign to the Public Affairs division of the U.S. Army. This campaign, targeted to the millennial audience, focused on bringing attention to the domestic efforts of the U.S. Army.

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4. St.Ives Campaign (08/2015)

• During an internship at M Booth, I worked on a team of eight interns to create a brand strategy campaign for St.Ives. Our "Road to Radiance" campaign incorporated social media activations, sponsored events, and strategic brand partnerships.