1. Under Armour Campaign Media Kit (04/2015)​
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This media kit was created during a public relations writing course at the Newhouse School. It includes a press release, fact sheet, backgrounder and biographies for a hypothetical partnership between Under Armour and the Partnership for a Healthier America.
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2. Under Armour Social Media Posts (03/2015)
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As part of the above project, I created mock social media posts to be used in Under Armour's campaign. I drafted posts for a blog, website and Twitter.
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3. Under Armour Pitch Letter (03/2015)
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As part of the above project, I also created a sample pitch letter describing and inviting a media contact to the Under Armour partnership event.
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4. Girls Scouts Website Copy (11/2015)
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I wrote this website copy during a public relations writing course at the Newhouse School. I designed this "microsite" based on an existing campaign by Girls Scouts USA.
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5. News Release (10/2015)
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I drafted this mock news release during a public relations writing course at the Newhouse School. It is based on Edelman's 2015 split with the American Petroleum Institute.
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6. American Lung Association Pitch Letter (10/2015)
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I wrote this hypothetical pitch during a public relations writing course at the Newhouse School. It is targeted to Women's Health magazine on behalf of the American Lung Association and Edelman.
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