1. P&G Case Study

​

• I conducted this case study during a public relations campaigns course at the Newhouse School. It is focused on P&G's Thank You Mom campaign, a 2015 winner of the Silver Anvil Award of Excellence. P&G created a global movement through the Thank You Mom campaign. As the “Proud Sponsors of Moms,” the company connected women around the world to the P&G family of brands and celebrated their commitment and sacrifice in raising Olympic athletes. Through a 100-day campaign of creative short films, digital content, and on-site activations in Sochi, P&G was able to own this powerful storyline and significantly increase its Olympic ROI.