1. Employee Engagement Research (07/2016)

• This report, focused on employee rewards and recognition, was done during my internship at Burson-Marsteller. I conducted research on best practices and digital apps in this space.

​

2. Consumer Trend Insight Report (06/2015)

• This trend insight report was done for Brooks Running during my internship at M Booth. I conducted an analysis of how consumer media was covering the topic of running.

​

3. Sankofa Media Research Report (12/2015)

• This research report was created for a client, Sankofa Media Holdings, during a course at the Newhouse School. The objective of our research was to increase the visibility and distribution of the client company's novel.

​

4. Prudential CEO News Audit (07/2016)

• This media coverage report was done on behalf of a client during my internship at Burson-Marsteller. I researched and categorized news coverage of Prudential's CEO, as well as his presence on social media.

​

5. Merrill Lynch Ad Concept Research (06/2016)

• This report was done during my internship at Burson-Marsteller. The research highlights best practices of various integrated advertising campaigns.

​

6. AOL Planning Report (08/2016)

• This media planning report was done for AOL during my internship at Burson-Marsteller. It highlights seasonal topic opportunities for the client throughout the year.

​